Treading Water: Why Portfolios are über-important

Starting out in any business is tough.  Some are worse than others (design, consulting, professional cycling… boy can I pick em’), but all fields generally suck when you are starting out. If you think you are going to graduate school, instantly start some wonderful job, and begin that famed move on up to the East Side…  WAKE UP!  For 99% of us, you will look back 3 months after graduation and wonder, “why the hell did I graduate?!?”  Well calm down… you graduated and it’s a good thing.  That says a lot about you and congratulations are totally in order, but the first few years can be hard.  The lucky neo-grads will be scraping a living working their butts off for “entry pay.”  If you are doing what you want to do in life, you grow thick skin and survive.  Pasta starts to look mighty tasty.  Add some canned tuna, spices, and a bottle of Three-Buck-Chuck and you’ve got yourself a five star meal there bucko!  It used to be Two-Buck-Chuck, but someone decided to up the price… Thanks.  Luckily, life has this strange way of opening doors for people who work hard.

Unfortunately for today’s grads, life is a wee bit tougher.  I know.  I’ve decided to just accept it and make it another experience to learn from.  If nothing else, I’ve really enjoyed the “pause” in life, but I’m totally ready for the next step.  What that is?… like I know!  Part of accepting a bad economy is allowing yourself to roam around a bit and take opportunities as they come up.  You learn to recognize opportunities that are worth your effort and ones that do nothing for you in the long run.  Sometimes taking that unpaid internship and living with your parents pays off in the long run.  Your social life may all but disappear (Try answering the question “so where do you live?” by saying, “um… with my parents.”) and you will complain about that extra dollar you paid for that super tasty Three-Buck-Chuck, but you will learn a lot.  And I’m not talking about just career skills.  You learn why you should never whore yourself out for money.  That’s an important lesson no matter how much you eventually make.  Of course, that doesn’t mean you shouldn’t take a job to pay the bills while you are pursuing your dream…  After all, everyone has to eat.

Luckily landing a job is anything but impossible in a bad economy.  It will take a lot more work and some thick skin, but perseverance usually pays off.   The key is recognizing good opportunities and making yourself stand out.  And if nothing works out, take that low paying job that interest you or go work oversees teaching english if that’s something you want to do.  It’s those types of experiences that can help you in the long run.  I spent around a year and a half in Europe doing these types of experiences and I would recommend it to any high schooler out there.

But there is another piece to the puzzle… the portfolio.  I lack a really good portfolio and that’s not good.  After all, if you want to really stand out, bring your A-game.  Words are great, but experience speaks volumes. Don’t get me wrong, I stand out as a person (for better or worse), but I don’t stand out in a way that separates me from others in my field.  In my case, it’s my lack of a portfolio.  And ultimately that’s my fault.  It’s the result of learning what I want in life from learning what I don’t want in life.  Thank you freshman organic chemistry.  I may have been good at it, but I’ll be honest, I just wanted to play with the model kit and make stuff in the lab.  Told you I’m smart!  I’m full of wonderful ideas and hopefully some talent… but I can’t show it.  That’s a big problem no matter what industry you want to work in.  Luckily, I realize this and it’s my current life’s mission to fix that little detail!  Hurray!  That means I get to play with lots of new tools and software galore!  *Donations of Adobe Design Suite CS4 accepted* I’ll be pestering you all for feedback soon enough.  In the meantime, check out my photography!  Hell, I might even try to bribe you later on… like I have more than a quarter on me right now!

So… that brings me to today’s lesson of the day.  Gather round children, it’s time to learn!  I’ve gained a huge appreciation for people who understand the value of a well built portfolio.  It’s one of those super simple, time consuming, dreaded facts of life…  You need a portfolio to make yourself marketable.  Just having a stellar resume, strong references, and tons of talent doesn’t cut it.  If  you can’t show employers what you have done in the past, it’s mighty hard to convince them of what you can do in the future.  Remember that Balance, Contrast, Unity, and Value post a few days ago?  Portfolios do that.

Oh! A little side note for those of you interested in self-branding/marketing/entrepreneurial theory: check out my friend Greg De Lima’s blog.  Smart kid.

Jump!

Yes… Jumping rope can and does hurt

During my last semester as an undergraduate, I completed a studio photography class where I was expected to plan and develop a series of related photographs for presentation at the end of the semester. After starting off working on a few ideas, I soon decided with the help of my professor and classmates to pursue documenting two of my friends as they trained for a major jump rope competition later in the year. I felt this project offered me the opportunity to follow a fairly odd sport and I was lucky enough to know two members of the team who are both considered “masters of their domain.” Both have competed on an international level and I am extremely grateful to the whole Skipsations Jump Rope Team for allowing me pretty much full access to practices and competitions.

Oh, a video of them… Too Funny.
Ghost Ridin'


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First Experiences in Advertising

While studying at the Vienna University of Economics and Business over the Spring/Summer of 2008, I learned a lot about my strengths as a German major and more importantly, my strengths as a creative thinker. Although I had always known I was a little different from the majority of German and Business majors, I never realized exactly how these two fit together for me personally. In my case, my strengths were linked by a common factor… the communication of ideas. In fact, I have always been fascinated by the way we present ourselves, our values, and even our products through image. After all, promoting anything is about selling an idea to people. That’s also where my artistic side once again entered my life.

Here are a few examples from my undergraduate days displaying my ability to learn new forms of media and incorporate them to communicate and promote a message/idea/product. Although I have had little formal training with the use of Adobe Photoshop, Apple Imovie, Audacity, or practically any major software outside of teaching myself, I’m happy with what I’ve accomplished. At the same time, I feel ready to take my knowledge to the next level through earning my MFA. I have always seen my work as a personal challenge and I always try and seize opportunities to better myself through learning new skills.

At the end, I have included a PDF copy of my final research paper from a Post War World II German history course. Although the course itself had nothing to do with advertising, twentieth century German history is defined by Germany’s transition from an empire to a modern day peaceful economic powerhouse. As a result, its image in the mind’s of consumers has transitioned dramatically. In this paper, I explored how Volkswagen exemplifies this transition and how the firm has successfully used Germany’s changing image to its own advantage through the use of advertising.


Newsletter on HIV
Newsletters2

Podcast on preventing Hangovers
This project was developed in my freshman media production class. Our assignment was to create an informative podcast on a subject “relative to college students”
Podcast

Advertisement for transportation firm
This short film advertisement was designed and created entirely by myself as part of a group project in a business German class. Although I had zero experience editing with Imovie, I learned quickly.
German Transportation Firm Ad

Research Paper on Volkswagen’s part in shaping the modern “Made in German” Identity
German257Final